Posted by: Justin Wallace | May 25, 2010

ResourceRoom :: Lessons from Five Guys

Here’s a great article about the burger joint Five Guys.

They know who they are, what they offer and why they do what they do.

Can that be said about your organization?

Here’s another thought…how much money do our churches spend on marketing each year?

Thousands?

Millions?

Maybe we’re missing the point…

Maybe we’re not tapping into our most effect marketing tool…

Jerry Murrell says this, “We figure our best salesman is our customer. Treat that person right, he’ll walk outthe door and sell for you. From the beginning, I wanted people to know that we put all our money into the food. That’s why the décor is so simple — red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food.”

What can we learn from this?

How does this apply to ministry?

Enjoy the entire article HERE

(If you haven’t eaten at a Five Guys…go…right now…stop doing what you’re doing and go eat there now! See…that’s free marketing.)

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